Porsche is looking to improve their Porsche Connect App which will allow car owners to utilise their iPhone to replace the need for traditional car keys.
UX/UI Designer on a solo project set by Love Circular.
I brainstormed with other UX/UI Designer from the Love Circular team to see what kind of features were cropping up most when we thought about our likes and needs as drivers preparing for a journey. Here’s what we came up with:
After this, I narrowed it down to a few critical needs that came up in our brainstorming session. I took these features and asked car users how useful and how often they’d use them.
I carried out interviews because I wanted to know what opinions people had about digital keys, their expectations, and perceptions.
How did I minimise bias?
No misleading or intentional guidance, asked empathetic questions to explore emotion, and addressed doubts such as safety concerns surrounding a digital key. Based questions on user's own car related habits for organic answers.