Halal Joints Co-Founder
My favourite thing about working with Anisa was her attention to detail and ability to justify design decisions she made. I learnt a lot about the user’s perspective through Anisa, and believe Halal Joints will benefit greatly when her recommendations are implemented.
Halal Joints App is London's No.1 award winning halal food finder app. The app launched in 2018 and plans to expand across different cities such as Tokyo, and New York. Halal Joints allows users to search deals, cuisines, and see who is delivering.
Halal Joints were experiencing a drop in downloads and less user engagement - the momentum was declining.
UX/UI Designer reporting to Co-Founder.
Competitor Analysis| Interviews | Red Route Analysis
The Co Founder gave me a list of competitor apps that would crop up in the initial survey that was carried out before Halal Joints was launched.
I wanted to know how competitors were displaying the same type of information and what made them stand out.
Other apps promote contribution, they’re able to add restaurants, write reviews, and upload pics of dishes.
Chance to check out trending restaurants is seen to be so important that it’s on the dashboard.
Account tab reserved for faves/reviews/promotions: but none of them properly utilise the promotions feature.
I conducted user interviews in order to get a better understanding of what user's dining habits looked like, what they saw as being important when finding a place to eat, and what would reassure them that the restaurants they were visiting were halal.
Pictures/atmosphere indications seem important, so I will incorporate this where I can into my designs.
Red Route Analysis
I did this so I could find the features that were most crucial for a food finder app. I did not have the resources to interview Halal Joint's users but I did have access to the pre suvery questionnaire of 300 responses and the competitor analysis I just complete.
- Filters are important when it comes to food finder apps.
- Having info already categorised for the user is something that's important. I can suggest this is because it saves time for users and promotes target driven searches.
I will be looking at bringing out the 'add place to list feature' of Halal Joints and I will be looking at ways to categorise /filter the content in the app better.
Crazy Eights | Mind Mapping
- Eight sketches.
- One minute to sketch each idea.
- Present to the design team- in my case, my users as this is a solo project.
- Which ones rely on user engagement?
- What will save time?
- Which ones incorporate user survey results like the desire for reviews?
Wireframes | Final interfaces | Design Principles
Changes from low to mid fidelity
I created an explore and delivery tab. I did this because the app already has an option for browsing restaurants who are delivering - but it’s clumped in with food categories. Creating a dedicated tab would show users immediately this is an option.
Changes from mid to high fidelity
- I created a profile section at the top of the page where users can see their visited, faves, and bookmarked. This is so they can access this info immediately and keep track of what they places they’ve prioritised.
- I have created a price range indicator so users can quickly see what’s within their price range.
- I changed the UI of the navbar so it was more intuitive when scrolling. I added an extra tab dedicated to ‘trending restaurants’ .
- Visited, Faved, and Bookmarked are shown immediately on home tab. Users can immediately see what actions they’ve taken and it increases likelihood of further interaction.
- Clearly defined group dedicated to search and cuisines helps users to categorise info easier.
- Separation of Explore and Deliver would be ideal if this distinction was shown early on to show that chance to browse delivery is possible on app.
- Stars and Price (reviews and cost) seemed to be really important in pre-survey. Showing that info early on means quicker browsing experience.
- The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. Showing how many places have been faved or bookmarked whilst browsing, reminds users of the feature and adds a sense of agency.
“My favourite thing about working with Anisa was her attention to detail and ability to justify design decisions she made. I learnt a lot about the user’s perspective through Anisa and believe Halal Joints will benefit greatly when her recommendations are implemented.”