Halal Joints App

Re-design

UX/UI Consultation

Halal Joints Co-Founder

My favourite thing about working with Anisa was her attention to detail and ability to justify design decisions she made. I learnt a lot about the user’s perspective through Anisa, and believe Halal Joints will benefit greatly when her recommendations are implemented.

Brief

Halal Joints App is London's No.1 award winning halal food finder app. The app launched in 2018 and plans to expand across different cities such as Tokyo, and New York. Halal Joints allows users to search deals, cuisines, and see who is delivering.

The Challenge

Halal Joints were experiencing a drop in downloads and less user engagement - the momentum was declining.

My Role

UX/UI Designer reporting to Co-Founder.

Time Frame

4 weeks.
Research
Competitor Analysis| Interviews | Red Route Analysis

Competitor Analysis

The Co Founder gave me a list of competitor apps that would crop up in the initial survey that was carried out before Halal Joints was launched.
I wanted to know how competitors were displaying the same type of information and what made them stand out.
Findings
  • Other apps promote contribution, they’re able to add restaurants, write reviews, and upload pics of dishes.
  • Chance to check out trending restaurants is seen to be so important that it’s on the dashboard.
  • Account tab reserved for faves/reviews/promotions: but none of them properly utilise the promotions feature.

Interviews

I conducted user interviews in order to get a better understanding of what user's dining habits looked like, what they saw as being important when finding a place to eat, and what would reassure them that the restaurants they were visiting were halal.
Findings
Pictures/atmosphere indications seem important, so I will incorporate this where I can into my designs.

Red Route Analysis

I did this so I could find the features that were most crucial for a food finder app. I did not have the resources to interview Halal Joint's users but I did have access to the pre suvery questionnaire of 300 responses and the competitor analysis I just complete.
  • The thing that people would do the least 'make a list of places to go' is what would bring out user retention and benefit Halal Joints the most in terms of user engagement.
  • Filters are important when it comes to food finder apps.
  • Having info already categorised for the user is something that's important. I can suggest this is because it saves time for users and promotes target driven searches.
Findings
I will be looking at bringing out the 'add place to list feature' of Halal Joints and I will be looking at ways to categorise /filter the content in the app better.
Ideate
Crazy Eights | Mind Mapping

Crazy Eights

  • Eight sketches.
  • One minute to sketch each idea.
  • Present to the design team- in my case, my users as this is a solo project.

Mind Mapping

  • Which ones rely on user engagement?
  • What will save time?
  • Which ones incorporate user survey results like the desire for reviews?
Design
Wireframes | Final interfaces | Design Principles

Wireframes

Low-fid wireframe
Mid-fi wireframe
High-fid wireframe

Changes from low to mid fidelity

I created an explore and delivery tab. I did this because the app already has an option for browsing restaurants who are delivering - but it’s clumped in with food categories. Creating a dedicated tab would show users immediately this is an option.

Changes from mid to high fidelity

Final interfaces

Design breakdown

  • Visited, Faved, and Bookmarked are shown immediately on home tab. Users can immediately see what actions they’ve taken and it increases likelihood of further interaction.
  • Clearly defined group dedicated to search and cuisines helps users to categorise info easier.
  • Separation of Explore and Deliver would be ideal if this distinction was shown early on to show that chance to browse delivery is possible on app.
  • Stars and Price (reviews and cost) seemed to be really important in pre-survey. Showing that info early on means quicker browsing experience.
  • The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered. Showing how many places have been faved or bookmarked whilst browsing, reminds users of the feature and adds a sense of agency.
Deliver
Iterate
Feedback
“My favourite thing about working with Anisa was her attention to detail and ability to justify design decisions she made. I learnt a lot about the user’s perspective through Anisa and believe Halal Joints will benefit greatly when her recommendations are implemented.”